What makes a good business website?

A good business website loads fast (under 3 seconds), looks professional on all devices, makes it easy for visitors to take action, and ranks well in search engines.

Key elements include clear navigation, compelling headlines, strong calls to action above the fold, trust signals like testimonials and reviews, fast page speed, mobile-responsive design, and proper SEO fundamentals. Your homepage should answer three questions within 5 seconds: what you do, who you serve, and how to get started. The best business websites are built around conversion goals, not just aesthetics.