Do I need a blog for my business?

A blog isn't mandatory, but it's one of the most effective ways to drive organic traffic and establish expertise.

Each blog post is a new page that can rank in Google for relevant keywords. Businesses that blog regularly get 55% more website visitors and 67% more leads than those that don't. The key is writing content your potential customers are actually searching for - answer their questions, solve their problems, and guide their decisions. You don't need to post daily; even 2–4 quality posts per month can significantly boost your search visibility over time. Focus on quality and relevance over quantity.