What is NAP consistency?

NAP stands for Name, Address, and Phone number.

NAP consistency means your business information is identical everywhere it appears online - your website, Google Business Profile, Yelp, Facebook, industry directories, and any other listing. Even small differences like 'St' vs 'Street' or a missing suite number can confuse search engines and hurt your local rankings. Google cross-references your NAP across the web to verify your business information. Inconsistencies make Google less confident about your data, which can lower your rankings. Audit your citations regularly and fix any discrepancies immediately.