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Ecommerce Color Palette Generator

Conversion-focused brand colors that boost sales and build trust. Perfect for online stores and D2C brands.

Generate a color palette optimized for conversions. Contrast colors for CTAs, trust-building tones for checkout, and brand colors that stand out in crowded marketplaces. Export for your store theme and marketing.

on White
AA
on Black
AA Large

Your Brand Palette

Color Shades

primary

secondary

accent

neutral

highlight

Social Media Preview

Instagram

Your Brand

Sample post preview

f
Facebook

Your Brand Post

:root {
  --primary-50: #FFF0F0;
  --primary-100: #FFE0E0;
  --primary-200: #FFB8B8;
  --primary-300: #FF8585;
  --primary-400: #FF4747;
  --primary-500: #FF0000;
  --primary-600: #D60000;
  --primary-700: #AD0000;
  --primary-800: #850000;
  --primary-900: #5C0000;
  --primary-950: #330000;
  --secondary-50: #F3FCFB;
  --secondary-100: #E7F8F7;
  --secondary-200: #C7EFEC;
  --secondary-300: #A0E4DF;
  --secondary-400: #70D7CF;
  --secondary-500: #38C7BD;
  --secondary-600: #2FA79F;
  --secondary-700: #268780;
  --secondary-800: #1D6762;
  --secondary-900: #144844;
  --secondary-950: #0B2826;
  --accent-50: #F3FAFC;
  --accent-100: #E6F6F9;
  --accent-200: #C6E9F1;
  --accent-300: #9DD9E7;
  --accent-400: #6CC6DB;
  --accent-500: #33B0CC;
  --accent-600: #2A94AC;
  --accent-700: #22788B;
  --accent-800: #1A5B6A;
  --accent-900: #123F4A;
  --accent-950: #0A2329;
  --neutral-50: #F5FAF8;
  --neutral-100: #EAF5F0;
  --neutral-200: #CEE8DC;
  --neutral-300: #ACD8C3;
  --neutral-400: #82C5A6;
  --neutral-500: #51AE83;
  --neutral-600: #44926E;
  --neutral-700: #377659;
  --neutral-800: #2A5A44;
  --neutral-900: #1D3F2F;
  --neutral-950: #10231A;
  --highlight-50: #FFFBF0;
  --highlight-100: #FFF8E0;
  --highlight-200: #FFEEB8;
  --highlight-300: #FFE285;
  --highlight-400: #FFD347;
  --highlight-500: #FFC200;
  --highlight-600: #D6A300;
  --highlight-700: #AD8400;
  --highlight-800: #856500;
  --highlight-900: #5C4600;
  --highlight-950: #332700;
}

Paste this in your stylesheet to use semantic color tokens like var(--primary-500)

Need a Complete Brand?

We design custom logos, websites, and brand identities.

How to Create Your Ecommerce Color Palette

1

Enter your primary color

Enter a hex code or use the color picker to select your main brand color.

2

Choose a color harmony

Select analogous, complementary, triadic, or other harmony to generate matching colors.

3

Use industry presets

Optionally start with colors proven to work for your industry (restaurant, healthcare, etc.).

4

Check accessibility

Verify your colors meet WCAG contrast standards for text readability.

5

Export your palette

Copy CSS variables, Tailwind config, or download the full brand kit for all platforms.

Why Online store owners Love This Tool

Consistent brand colors across all platforms
Developer-ready code exports
Accessible color combinations
Professional brand identity foundation

Frequently Asked Questions

Other Color Palette Generator Options

Restaurant Color Palette

For Restaurant and cafe owners

Real Estate Color Palette

For Realtors and property companies

Healthcare Color Palette

For Medical practices and healthcare providers

Contractor Color Palette

For Contractors and construction companies

Tailwind CSS Color Palette

For Frontend developers using Tailwind CSS

CSS Variables Color Generator

For Web developers wanting semantic color tokens

Need a Custom Solution for Your Business?

MooseBase can build custom tools and integrations for online store owners.