Is Wix cheaper than hiring a web designer?

Wix is cheaper upfront - plans start at $17/month compared to $3,000–$15,000 for a professional designer.

However, the long-term math is less clear. Wix sites often convert fewer visitors, rank lower in search results, and limit your ability to scale. You're also locked into their platform with no easy way to migrate. Over 3–5 years, a Wix site that generates fewer leads can cost more in lost revenue than a professionally designed site that actively drives business. Wix makes sense for hobby sites or simple portfolios, but most service businesses get better ROI from a professional build.