What is mobile-first design?

Mobile-first design means designing your website for smartphones before scaling up to tablets and desktops.

Since over 60% of web traffic comes from mobile devices, this approach ensures your most important content and calls to action work perfectly on small screens first. Mobile-first design prioritizes fast load times, thumb-friendly navigation, readable text without zooming, and streamlined content. Google also uses mobile-first indexing, meaning it evaluates the mobile version of your site for search rankings. If your website doesn't work well on phones, you're losing both visitors and search visibility.