Should I hire an agency or a freelancer?

Freelancers are typically cheaper ($2,000–$8,000 for a small site) and work well for simple projects.

Agencies cost more ($5,000–$20,000+) but offer broader expertise - design, development, SEO, copywriting, and strategy under one roof. Agencies also provide more reliability: if one person gets sick, the project continues. Choose a freelancer for simple brochure sites with tight budgets. Choose an agency when you need strategy, multiple skill sets, or long-term partnership. The best choice depends on your project complexity, budget, and how important post-launch support is. Always check portfolios and references regardless.