How often should I update my website?

You should update your website content at least quarterly and perform technical maintenance monthly.

Content updates - new blog posts, updated service descriptions, fresh testimonials, and current pricing - signal to Google that your site is active and relevant. Technical maintenance includes software updates, security patches, backup verification, broken link checks, and performance optimization. A full design refresh is typically needed every 3–5 years as design trends and technology evolve. Sites that go years without updates lose search rankings, develop security vulnerabilities, and give visitors the impression your business is inactive or outdated.