What is a lead magnet?

A lead magnet is a free resource you offer in exchange for a visitor's contact information (usually email).

Examples include: downloadable guides, checklists, templates, free audits, discount codes, webinar recordings, or free consultations. Lead magnets work because they provide immediate value and give visitors a low-risk way to engage with your business. The best lead magnets solve a specific problem your target audience has. For a web design agency, that might be a 'Website Redesign Checklist.' For an HVAC company, a 'Home Energy Savings Guide.' Keep it focused, genuinely useful, and directly related to your paid services to attract qualified leads.