Do Google reviews help my business?

Yes, Google reviews significantly impact your business in multiple ways.

They directly influence local search rankings - businesses with more positive reviews rank higher in the Map Pack. They build trust with potential customers - 93% of consumers read reviews before choosing a local business. They increase click-through rates from search results. And they provide valuable feedback about your services. Reviews also influence buying decisions: businesses with 4.0+ star ratings and 50+ reviews see dramatically higher conversion rates. Respond to every review (positive and negative) to show you value customer feedback. Negative reviews handled professionally can actually build trust more than a perfect 5.0 rating.