What is local SEO?

Local SEO is the practice of optimizing your online presence to attract more business from local searches.

When someone searches 'plumber near me' or 'best restaurant in Dallas,' local SEO determines which businesses appear. It involves optimizing your Google Business Profile, building consistent local citations (directory listings), earning Google reviews, creating location-specific website content, and ensuring your name, address, and phone number (NAP) are consistent everywhere online. Local SEO is essential for any business serving a specific geographic area. Unlike paid ads, the traffic from local SEO is free and compounds over time.