What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Search and Google Maps.

It displays your business name, address, phone number, hours, website, photos, reviews, and services. A complete, optimized profile is the single most important factor for appearing in the local Map Pack - the top 3 business listings shown for local searches. To get started, visit business.google.com, claim or create your profile, verify your business, and fill out every section completely. Add photos weekly and respond to all reviews to maximize your visibility.