What are the best citations for my industry?

Every business should start with the major general directories: Google Business Profile, Yelp, Facebook, Apple Maps, Bing Places, and BBB.

Beyond these, the best citations are industry-specific. Restaurants should be on TripAdvisor, OpenTable, and DoorDash. Healthcare providers need Healthgrades, Zocdoc, and WebMD. Legal professionals should target Avvo, FindLaw, and Justia. Home services businesses benefit from Angi, HomeAdvisor, and Thumbtack. Real estate agents need Zillow, Realtor.com, and Trulia. The key is to prioritize directories that your potential customers actually use to find businesses like yours, rather than trying to be listed everywhere.