How do I get into the Google Map Pack?

The Google Map Pack shows the top 3 local businesses for a search query.

To rank there, focus on three things: relevance, distance, and prominence. Optimize your Google Business Profile completely - choose accurate categories, add all services, and write a detailed description with keywords. Build consistent citations across major directories. Earn Google reviews consistently (aim for more reviews and a higher rating than competitors). Ensure your website has location-specific content and your NAP matches everywhere. Regularly post updates and photos to your Google Business Profile. Proximity to the searcher matters too, but you can't control that.