Do I need service area pages?

Yes, if you serve multiple cities or neighborhoods.

Service area pages are location-specific landing pages that help you rank for searches like 'plumber in [city]' or 'web design [neighborhood].' Each page should have unique content about serving that specific area - not just the city name swapped into a template. Include local landmarks, neighborhoods you serve, relevant testimonials from clients in that area, and specific service details. Well-built service area pages can dramatically increase your local search visibility and capture traffic from surrounding communities. At MooseBase, we build these as part of our local SEO strategy for service businesses.