Can I do SEO myself?

Yes, you can handle basic SEO yourself with some learning.

Start with claiming and optimizing your Google Business Profile, writing keyword-focused page titles and descriptions, creating helpful content that answers your customers' questions, building citations on major directories, and asking for Google reviews. Free tools like Google Search Console, Google Analytics, and Ubersuggest can guide your efforts. However, technical SEO (site speed, schema markup, crawl issues) and competitive keyword strategies often require professional help. Many small businesses start with DIY basics and hire an SEO professional once they want to scale. Even doing the basics well puts you ahead of most competitors.