Do I need a mobile app or a web app?

Most businesses should start with a web app (accessed through a browser) rather than a native mobile app.

Web apps are cheaper to build, work on all devices, don't require app store approval, and are easier to update. Native mobile apps make sense when you need: offline functionality, access to device features (camera, GPS, push notifications), high-performance graphics, or you're building a consumer product where app store presence matters. Progressive Web Apps (PWAs) offer a middle ground - web apps that can be installed on phones and work offline. For most B2B and service businesses, a responsive web app is the right starting point.