Can a chatbot qualify leads?

Yes, lead qualification is one of the most valuable things a chatbot can do.

The chatbot asks strategic questions - budget range, timeline, service needed, business size - and scores or categorizes leads before passing them to your sales team. This means your team only spends time on qualified prospects, dramatically improving efficiency. A well-designed chatbot can ask qualification questions conversationally, making it feel helpful rather than interrogating. It can then route hot leads to immediate follow-up, add warm leads to a nurture sequence, and politely direct unqualified visitors to self-serve resources.