How do I plan my business website?

Start by defining your website's primary goal - generate leads, sell products, book appointments, or build credibility.

Then map out your site structure: list every page you need and organize them into a logical navigation hierarchy. Write a brief for each page covering its purpose, target audience, and key call to action. Gather your brand assets, write (or hire someone to write) your content, and collect testimonials and photos. Research 3–5 competitor websites to identify what works in your industry. Finally, set a realistic budget and timeline. Planning upfront prevents scope creep, reduces costs, and leads to a better end result.