What analytics should I track?

Focus on metrics that tie directly to business outcomes.

Essential analytics include: total website visitors (and traffic sources), bounce rate (visitors who leave immediately), time on page (engagement indicator), conversion rate (visitors who become leads), top landing pages (where visitors enter), top exit pages (where they leave), mobile vs desktop traffic, Google Business Profile views and actions, keyword rankings for target terms, and cost per lead from each marketing channel. Set up Google Analytics 4 and Google Search Console (both free). Create a monthly dashboard and track trends over time rather than obsessing over daily numbers. The goal is to make data-driven marketing decisions.