How do I get started with digital marketing?

Start with the foundations before spending on ads.

Step 1: Build a professional, mobile-optimized website with clear calls to action. Step 2: Claim and optimize your Google Business Profile. Step 3: Set up Google Analytics and Search Console. Step 4: Create service pages targeting the keywords your customers search for. Step 5: Ask happy customers for Google reviews. Step 6: Get listed on major directories (Yelp, Facebook, industry-specific sites). These six steps cost little to nothing and create a strong digital foundation. Once these are in place, consider content marketing (blogging), local SEO, social media, and eventually paid ads. Build the foundation first - ads amplify what's already working.