What is schema markup?

Schema markup is structured data code you add to your website to help search engines understand your content better.

It uses a standardized vocabulary from Schema.org to label information like your business name, address, hours, services, reviews, events, and FAQs. When Google reads schema markup, it can display rich results - enhanced search listings with star ratings, pricing, FAQ dropdowns, and other visual elements that increase click-through rates. Common schema types for small businesses include LocalBusiness, FAQPage, Service, Review, and BreadcrumbList. Schema doesn't directly boost rankings, but the enhanced visibility in search results can significantly increase clicks and traffic.