What is on-page SEO?

On-page SEO refers to optimizations you make directly on your website pages to improve search rankings.

Key elements include: title tags (the clickable headline in search results), meta descriptions, header tags (H1, H2, H3 hierarchy), keyword-optimized content, internal linking between pages, image alt text, URL structure, page speed, and mobile responsiveness. Good on-page SEO tells Google what each page is about and helps it match your content to relevant searches. Every page should target a primary keyword, have a unique title tag, and include that keyword naturally in the first paragraph, headers, and throughout the content.