How do I track my SEO results?

Track SEO results using Google Search Console (free) for keyword rankings and click data, and Google Analytics for traffic and conversion metrics.

Key metrics to monitor: organic traffic (visitors from search engines), keyword rankings for your target terms, click-through rate from search results, bounce rate, time on page, and conversion rate (leads or sales from organic traffic). Check Google Business Profile Insights for local search performance - views, searches, calls, and direction requests. Review monthly and look for trends over 3–6 months rather than daily fluctuations. Set up goal tracking in Analytics to tie SEO efforts directly to leads and revenue.