How do I rank for "near me" searches?

To rank for 'near me' searches, you don't actually need 'near me' on your website - Google determines proximity based on the searcher's location and your business address.

Focus on: having a fully optimized Google Business Profile with accurate address and service area, maintaining NAP consistency across all directories, earning Google reviews with location mentions, creating location-specific pages on your website, using local keywords naturally in your content (city names, neighborhoods, landmarks), and building local citations. Mobile optimization is especially important since most 'near me' searches happen on phones. The businesses with the strongest local SEO signals rank highest.