What is the ROI of an AI chatbot?

Most businesses see 3–10x ROI from AI chatbots within the first 6 months.

The math is straightforward: if your chatbot captures just 5 extra leads per month that you would have missed (after-hours visitors, abandoned pages), and your average customer value is $1,000+, the chatbot pays for itself quickly. Beyond lead capture, chatbots reduce support costs by handling 60–80% of routine inquiries without human involvement, free up staff time for higher-value work, and improve customer satisfaction through instant responses. Track ROI by measuring: leads captured via chatbot, conversations handled without human intervention, appointment bookings, and customer satisfaction scores.