How do I measure chatbot success?

Measure chatbot success using these key metrics: conversation volume (total chats initiated), engagement rate (percentage of visitors who interact), lead capture rate (conversations that result in contact info), resolution rate (questions answered without human help), handoff rate (conversations escalated to humans), customer satisfaction (post-chat surveys), response accuracy, and conversion attribution (leads and sales traced to chatbot interactions). Set baseline measurements before launch and compare monthly. A successful chatbot should show increasing engagement, high resolution rates (60–80%+), positive satisfaction scores, and measurable lead generation. Review conversation logs regularly to identify improvement opportunities and training gaps.